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THE BRIEF
LASHBOX LA:
MELT AWAY
Just because a large budget doesn't exist for a campaign doesn't mean it cannot shine. For this mini B2B, single product launch, I shot a simple product lay-down and comped it into beautiful scenes of ice blocks and shimmering pools of water. MeltAway Easy Lash Extension Remover has never looked so lux.
Touch points- retail, digital, and social.
ART DIRECTION / LAY-DOWN SHOOT DIRECTION / COMPOSITE EXECUTION
WHERE IT WAS FEATURED:
​
LashBox LA.com + Social Channels + Emails
THE RESULTS
KEY ART: COMPOSITES
WEB
SOCIAL
SOCIAL CONT'D...
LACE
IT UP
Art Direction for LashBox LA and LBLA's pop on, segmented lash extensions.
MELT
AWAY
Art Direction for LashBox LA's Melt Away professional lash extension glue remover
SOCIAL
IDENTITY
Art Direction and execution for LBLA's Social Media visual identity
SIMILAR PROJECTS
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