THE BRIEF
LBLA COSMETICS:
LACE IT UP
I led and executed LBLA Cosmetics successful segmented lash extensions campaign by making these seemingly difficult to apply DIY lashes easy to understand. By incorporating illustrated step by step instructions, photography showing "how to" moments, and lots of UCG and GRWM socials where brand ambassadors demonstrated how easy these lashes really are to use, LBLA Cosmetics sold out of the first shipment of Lace It Up lashes within 3 weeks of launch.
The campaign spanned all touch points- retail, packaging, digital, and social.
ART DIRECTION / CROSS FUNCTIONAL PARTNERSHIP / ON-SET DIRECTION / PACKAGING / GRAPHIC DESIGN
WHERE IT WAS FEATURED:
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LBLA Cosmetics.com + Social Channels + Emails
THE RESULTS
PHOTOGRAPHY x KEY ART
PACKAGING
WEB
SOCIAL
LACE
IT UP
Art Direction for LashBox LA and LBLA's pop on, segmented lash extensions.
MELT
AWAY
Art Direction for LashBox LA's Melt Away professional lash extension glue remover
SOCIAL
IDENTITY
Art Direction and execution for LBLA's Social Media visual identity