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THE BRIEF

ZENNI OPTICAL
KEKE PALMER: VIVID REMIX 

The Vivid Remix campaign, featuring Keke Palmer, was a re-imagining of an earlier Keke Palmer launch where artwork was freshly approached, Keke's on figure photography was "remixed" to look new and youthful. Zenni branded patterns, lush, grass covered risers and podiums generated by AI support new laydown photography. A full ecosystem was created and is one of Zenni Optical's most successful campaigns to date.

ASST. ART DIRECTION  / CROSS FUNCTIONAL PARTNERSHIP / GRAPHIC DESIGN DIRECTION / PACKAGING / VIDEO

WHERE IT WAS FEATURED:

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Zenni Optical.com + Social Channels + Email + Printed and Digital Magazines 

SENIOR ART DIRECTOR: Elissa Hill

PHOTOGRAPHY: Sam Hodges

MOTION: Jacob Alterman

 

THE RESULTS

PHOTOGRAPHY

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LANDING PAGE - Her0

WEB

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SOCIAL

PRINTED

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PRESS

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LACE

IT UP   

Art Direction for LashBox LA and LBLA's pop on, segmented lash extensions.

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MELT

AWAY

Art Direction for LashBox LA's Melt Away professional lash extension glue remover

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SOCIAL

IDENTITY

Art Direction and execution for LBLA's Social Media visual identity

SIMILAR PROJECTS

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