THE BRIEF

ZENNI OPTICAL
KEKE PALMER: VIVID REMIX
The Vivid Remix campaign, featuring Keke Palmer, was a re-imagining of an earlier Keke Palmer launch where artwork was freshly approached, Keke's on figure photography was "remixed" to look new and youthful. Zenni branded patterns, lush, grass covered risers and podiums generated by AI support new laydown photography. A full ecosystem was created and is one of Zenni Optical's most successful campaigns to date.
ASST. ART DIRECTION / CROSS FUNCTIONAL PARTNERSHIP / GRAPHIC DESIGN DIRECTION / PACKAGING / VIDEO
WHERE IT WAS FEATURED:
​
Zenni Optical.com + Social Channels + Email + Printed and Digital Magazines
SENIOR ART DIRECTOR: Elissa Hill
PHOTOGRAPHY: Sam Hodges
MOTION: Jacob Alterman
THE RESULTS
PHOTOGRAPHY






LANDING PAGE - Her0
WEB



SOCIAL




PRINTED


PRESS





LACE
IT UP
Art Direction for LashBox LA and LBLA's pop on, segmented lash extensions.

MELT
AWAY
Art Direction for LashBox LA's Melt Away professional lash extension glue remover

SOCIAL
IDENTITY
Art Direction and execution for LBLA's Social Media visual identity